Osaka Kotetsu — Recruitment website

Pride in scrap recycling. A website for the next generation.

The client wanted people to feel proud of working in the scrap recycling industry. We developed the concept “SCRAP VALUE UP” and handled concept development, video and photography, copywriting and design. The website puts the purpose and social value of the business at the centre of the story, communicating what makes the work rewarding. It helped build a foundation for recruitment and strengthen the company's branding.