Translated from our Japanese archive. Dates, product names and examples reflect the original article; this is not an updated product or service recommendation.
Hello, I’m Maruyama, a planner at Double Factory in Horie, Osaka. If you are considering a new website or a redesign, you have probably come across WordPress. Here is a brief introduction.
What is WordPress?
WordPress is a widely used content management system, or CMS. It lets people create websites and manage their content without programming knowledge. Many well-known companies and educational institutions use it.
Do you really need no technical knowledge?
You can create and update pages much like a blog, without learning complicated procedures. Knowledge of HTML and CSS can help you make a site easier to read and use. JavaScript and PHP can help when you want to add movement or more advanced features.
Benefits of using WordPress
1. Create and update pages and blog posts
As discussed in our article on after-sales support, completing a website is just the beginning. Regular updates matter when you want to attract customers. Giving your team the ability to create and update pages makes it easier to publish new information promptly.
2. Reduce update costs
When your team can make small changes, add content and create pages itself, it no longer needs to ask a production company and pay for each of those updates.
3. Make management and handovers easier
WordPress offers user permissions that can be assigned to individual roles. When several people manage a site, matching access to their responsibilities helps the work run smoothly.
4. A widely used CMS
The original article cites a December 2020 report by Austrian research and consulting company Q-Success on CMS market share. It describes WordPress overtaking websites that did not use a CMS. It also cites a February 2021 projection that, if growth continued at the same rate, WordPress would account for more than 40% of websites in March 2021. These are historical figures and projections from the original article.
Source: Q-Success. Historical trends in the usage statistics of content management systems.
Common concerns and possible solutions
Plugins extend WordPress and can help address a range of needs. The examples below are those discussed in the original article.
1. Can I manage detailed SEO settings?
The article introduces All in One SEO Pack as a plugin for SEO settings and automation. It also recommends registering with Google Search Console to understand search activity before people reach your site, and describes using the two together to manage and improve SEO.
2. What about security?
WordPress is not uniquely vulnerable, but its popularity makes it a common target. Any website can face hacking attempts, so security measures are necessary. The article recommends SiteGuard WP Plugin to help protect the WordPress dashboard and login screen.
3. Can I create a contact form?
The article introduces Contact Form 7 for contact forms, describes automatic replies and thank-you page customization, and notes integration with Google reCAPTCHA for spam prevention.
4. Will it be difficult to update the site ourselves?
Creating and updating pages does not require complicated procedures, but we understand that learning something new can feel daunting. When Double Factory builds a website, we provide a manual tailored to the client. On-site workshops can also be arranged for an additional fee.
With so much WordPress information available, it can be difficult to know where to start or how a website project will proceed. We can help as your dedicated web partner.
The real work begins after launch. Talk to Double Factory, a WordPress-friendly web production company in Horie, Osaka.
