Translated from our Japanese archive. Dates, product names and examples reflect the original article; this is not an updated product or service recommendation.
Hello, I’m Maruyama, a planner at Double Factory, a web production company in Horie, Osaka.
Launching a website is the starting line. The real work begins after launch. A new website is like a newborn: it needs care if you want to attract visitors, encourage them to return and generate revenue.
We propose the following services to help our clients improve their websites after launch.
After-sales support at Double Factory
1. Website updates
Outdated information can drive visitors away because they cannot find what they need. The original article also associates a lack of useful, updated content with poorer search visibility. Regular updates and new content help keep a website useful.
2. Content planning
Appealing content helps attract visitors and can lead to sales. The article presents the quality and quantity of content as factors in SEO and search visibility. Adding useful content creates more opportunities to answer questions, provide information and meet customers’ needs.
3. Social media and Google Ads planning and management
Social media ads appear on platforms such as Facebook, Twitter and Instagram. A key feature is audience targeting based on profile information, such as age, location and interests.
Google Ads can appear above or below search results, on YouTube and other Google services, and on partner websites and mobile apps. They can direct people using computers, tablets or smartphones to your website.
4. Google Analytics reporting
Google Analytics is Google’s website analytics tool. Analyzing visitors’ characteristics and behavior helps you understand how they respond to your website, assess its performance and identify improvements. The original article describes it as essential to website operations.
5. Security measures
Double Factory proposes WordPress for website production. Maintaining an inventory of plugins and themes, keeping them up to date and following WordPress security information are important parts of maintenance. The original article recommends this ongoing work to help prevent unauthorized access.
6. Maintenance and administration
Domain and hosting contracts have renewal deadlines, typically after one or several years. Missing a renewal can make a website unavailable. SSL certificates also need ongoing management: an expired certificate can trigger browser warnings and undermine visitors’ confidence. The article also highlights maintenance in relation to SEO.
We continue working as your web partner after launch to keep your website fresh. Let’s help your new website grow together.
What happens after launch matters. Contact Double Factory in Horie, Osaka, to discuss ongoing support.
